¥1,800

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Featured Items

Special New Year's Ino-mukashi Matcha [Year of the Boar label] 20g Can

Specs

Size of Package: Dia.5.3 x H5.2 cm
Net Weight: 20 grams
Per Serving: 2 grams (usucha) 4 grams (koicha)
Shelf Life: 180 days

Minimum Shipping Charge

  • Asia

    ¥1,180

  • Oceania, North America, Central America, and the Middle East

    ¥1,385

  • Europe

    ¥1,385

  • South America and Africa

    ¥1,615

From January 12th (JST), this product is sold out. We apologize for the inconvenience.

Available December 15 to January 15

The matcha we normally sell throughout the year is our 'regular' matcha. Each brand has its own flavor and fragrance. Once you find a brand from among our regular matcha products that you like, you can continue to enjoy its flavor and fragrance for as long as you like.

But our special New Year's matcha, which is only sold around the New Year's holidays, is in a class by itself. Specially made for celebrating New Year's, this matcha has a flavor and fragrance that are unique from one year to the next, allowing you to welcome in the New Year with a fresh experience. But it always has a magnificent fragrance and rich umami flavor that is worthy of the New Year's label.

The special New Year's matcha is traditionally used in the first tea ceremony of the year (hatsugama), which celebrates the New Year. Look for the red label, or for the special Year of the Boar label. It's a great matcha for one's own personal enjoyment, and also makes a perfect gift for someone who performs the tea ceremony.

- This year's New Year's matcha flavor
This year's New Year's matcha has a rich fragrance and taste characterized by a smooth umami flavor. The wonderful fragrance will delight you the moment you begin to whisk the tea, and the moment you take your first sip. The matcha's mild astringency makes it easy to drink, so you may find yourself asking for seconds, even when the tea is prepared as koicha. And, of course, it tastes delicious prepared either as usucha or koicha.

- The design of the Year of the Boar label
2019 is the Year of the Boar. The Year of the Boar label expresses the idea of forging straight ahead in pursuit of one's dreams and goals, like a wild boar making a headlong rush. The boar's humorous expression and pose are modeled after a baby boar. The label features festive coloring befitting the New Year's holidays--green, representing the auspicious pine and bamboo decorations placed in front of a Japanese house during this time, and traditional New Year's red and white. This matcha makes a perfect New Year's gift. May 2019 be a year full of hope for you and your family!

- About this matcha
Although they have different names, all of our special New Year's matcha products--Ino-mukashi (only available during the Year of the Boar) and our two red-label Seiun and Wakamatsu-no-mukashi matcha--contain the same type of matcha.

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