Celebrate the New Year with Ushi-mukashi Matcha

From December until mid-January, Ippodo makes available Special New Year's Matcha to celebrate the New Year. It has a flavor and fragrance that are unique from one year to the next, allowing you to welcome in the New Year with a fresh experience. Every year our master blenders ensure that Special New Year's Matcha possesses a magnificent fragrance and rich umami flavor. This matcha tastes delicious and smooth whether it is prepared as usucha or koicha.

- This year's characteristics
This year's New Year's matcha features a remarkable sweet fragrance that fills the room as soon as you start to prepare it.
It has a mellow flavor, with plentiful sweetness and umami blossoming through the finish. This release has low astringency, making it a good choice for beginners. And, its rich fragrance and long finish make it a favorite for matcha lovers. A high grade matcha blend, its vibrant green fits with the celebratory New Year's season.

- The Year of the Ox label
In celebration of 2021, our Year of the Ox label depicts a mild-mannered ox calmly stretched out on the ground taking a restful break. Enjoy relaxing teatimes with our Year of the Ox Ushi-mukashi Matcha and seasonal Japanese wagashi confections specially selected for the occasion.