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Featured Items

Premium Select Matcha 20g Can


Available from Feb. 1, while supplies last

Size of Package: Dia.5.3 x H5.2 cm
Net Weight: 20 grams
Per Serving: 2 grams (usucha) 4 grams (koicha)
Shelf Life: 180 days

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  • Asia


  • Oceania, North America, Central America, and the Middle East


  • Europe


  • South America and Africa


The culmination of experience and craft
Every year, the highest-regarded matcha farmers in Japan enter the best of their harvest into tea competitions, hoping to earn prestige and recognition for their efforts. Premium Select Matcha is our exclusive blend of these farmers' competition-level matchas—hand-selected by our president from farms only in the Kyoto region.

The highest quality matcha fields receive constant hands-on care and attention. Farmers strictly monitor and fertilize the soil to keep it lofty and nutritious. They adjust the shades that cover the field so that the new leaves sprout in almost complete darkness. They attend to the field in person, every day, to ensure the harvest comes out perfectly. The result of their efforts is a rare and valuable harvest; only a limited quantity of this tea is available even in Japan.

Taste Notes
This year's Premium Select Matcha has a delectable, smooth umami that should delight fans of full-bodied matcha. Once whisked, its deep blue green color indicates its top-class grade, and its sweet, vivid aroma stands on its own. We recommend trying this tea first as koicha (thick tea), in order to best appreciate its flavor and aroma, and the effort that the farmers went through to produce such high quality.

Unlike our other matchas available year-round, which are blended for constant consistency, Premium Select Matcha varies depending on the growing conditions each year.

Matcha is usually not released immediately after harvest. Instead, it is "rested" for a period of many months to mature the flavor. This is why our Premium Select Matcha is finally available for release in the late-winter of the year following the May harvest. In comparison, our matchas available year-round are blended from multiple harvests to be consistently fresh throughout the year.

  • Shade-grown with expert techniques

  • Breathtakingly-beautiful deep green

  • Hand-picked by experienced growers

  • Well-fed, well-cared-for tea leaves

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