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Special New Year's Seiun Matcha 40g Can


Available from Dec. 1 to Jan, 31 (JST), while supplies last

Size of Package: Dia.5.3 x H6.5 cm
Net Weight: 40 grams
Per Serving: 2 grams (usucha) 4 grams (koicha)
Shelf Life: 180 days

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The matcha we normally sell throughout the year is our 'regular' matcha. Each brand has its own flavor and fragrance. Once you find a brand from among our regular matcha products that you like, you can continue to enjoy its flavor and fragrance for as long as you like.

But our special New Year's matcha, which is only sold around the New Year's holidays, is in a class by itself. Specially made for celebrating New Year's, this matcha has a flavor and fragrance that are unique from one year to the next, allowing you to welcome in the New Year with a fresh experience. But it always has a magnificent fragrance and rich umami flavor that is worthy of the New Year's label.

The special New Year's matcha is traditionally used in the first tea ceremony of the year (hatsugama), which celebrates the New Year. Look for the red label, or for the special Year of the Mouse label. It's a great matcha for one's own personal enjoyment, and also makes a perfect gift for someone who performs the tea ceremony.

- This year's New Year's matcha flavor
This year's New Year's matcha has a rich fragrance and taste characterized by a smooth umami flavor. The wonderful fragrance will delight you the moment you begin to whisk the tea, and the moment you take your first sip. The matcha's mild astringency makes it easy to drink, so you may find yourself asking for seconds, even when the tea is prepared as koicha. And, of course, it tastes delicious prepared either as usucha or koicha.

- About this matcha
Although they have different names, all of our special New Year's matcha products--Neno-mukashi (only available during the Year of the Mouse) and our two red-label Seiun and Wakamatsu-no-mukashi matcha--contain the same type of matcha.

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