Available December 15 to January 15
The matcha we normally sell throughout the year is our 'regular' matcha. Each brand has its own flavor and fragrance. Once you find a brand from among our regular matcha products that you like, you can continue to enjoy its flavor and fragrance for as long as you like.
But our special New Year's matcha, which is only sold around the New Year's holidays, is in a class by itself. Specially made for celebrating New Year's, this matcha has a flavor and fragrance that are unique from one year to the next, allowing you to welcome in the New Year with a fresh experience. But it always has a magnificent fragrance and rich umami flavor that is worthy of the New Year's label.
This New Year's matcha has a delicious taste that is characterized by mellow sweetness, mild astringency, and refreshing fragrance, which wash pleasingly over the palate. The hint of sharpness gives it a depth of flavor that makes this matcha particularly impressive.
If you enjoy it as usucha (thin matcha), you probably won't be able to resist having seconds. When enjoyed as koicha (thick matcha), you will savor its luxurious multifaceted flavor.
The special New Year's matcha is traditionally used in the first tea ceremony of the year (hatsugama), which celebrates the New Year. Look for the red label, or for the special Year of the Rooster label. It's a great matcha for one's own personal enjoyment, and also makes a perfect gift for someone who performs the tea ceremony.
About this matcha
Although they have different names, all of our special New Year's matcha products—Miyako-no-tori (only available during the Year of the Rooster) and our two red-label Seiun and Wakamatsu-no-mukashi matcha—contain the same type of matcha.
Around the New Year's holidays, we sell a colorful red-label matcha that is only available during this time, and which stands in stark contrast to our regular white-label matcha.
The motif for this label is the black-headed gull (yurikamome), a bird that migrates in winter to the Kamo River, which flows through Kyoto not far from Ippodo's main store. In addition to the bird figuring prominently on the right, a pair of gulls also adorn the tea jar on the left. During winter at the Kamo River, they have white heads, but by the time they leave Japan in spring they develop summer plumage, which features a black head. This label expresses our hope that your plans in the Year of the Rooster will take off.