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Not available for sale


Premium Select Matcha 20g Can


Size of Package: Dia.5.3 x H5.2 cm
Net Weight: 20 grams
Per Serving: 2 grams (usucha) 4 grams (koicha)
Shelf Life: 180 days

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  • Asia


  • Oceania, North America, Central America, and the Middle East


  • Europe


  • South America and Africa


Available from Mar. 1 to Apr. 13 (JST) while stocks last

Opportunity to witness the synergy of cultivation techniques and experience

The tea plant, a member of the camellia family, has a natural sweetness when it begins to grow, but it becomes more astringent under the sun. To prevent such astringency developing, the whole tea field is covered to create shaded areas for selected tea plants to grow. The plants are kept in near-darkness as new leaf buds form and grow, until they are ready for picking. In addition, to produce a rich flavor, the cultivators use sophisticated techniques and long experience to ensure that fertilizer entering through the plant's roots reaches the leaf buds. Competitions held each year at local shows allow growers to show off their techniques and skills. Best of all, the matcha entered in such competitions is made available as "Premium Select Matcha."

Produced from tea plants that receive constant care and attention and can absorb plenty of nutritious fertilizer, this matcha is highly valuable and very rare. The amounts produced are not nearly large enough to support year-round sales. However, Ippodo is keen to give its regular matcha lovers the opportunity to try this special tea, and for that reason will continue promoting it until stocks are gone.

Premium Select Matcha has a smooth mouth feel and a refined flavor. Another of its distinctive features is the bright green color that would be wonderful for fashion, too. We recommend that you first try it as koicha, which gives you the best view of the tea's flavor and aroma. It also gives you the chance to appreciate how determined the growers had to be to produce such a tea.

  • Shade-grown with expert techniques

  • Breathtakingly-beautiful deep green

  • Hand-picked by experienced growers

  • Well-fed, well-cared-for tea leaves

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